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So twentieth century....

26 bicyclists ride from Newtown to Washington DC to support gun control.

The movement for gun control had very much a 20th century approach. Monopoly in the media, almost the same with celebrities, top-down organization where the Washington HQ tells its members what to think and do, and they have little input into its decisionmaking or priorities. Contrast the gun rights movement, where NRA is rather top-down, but its members have input -- they elect the Board. Gun Owners of American, SAF, JPFO, etc. do not elect their leadership, but they are very accessible to their members and open to their input. Add on State level organizations independent of the national groups -- CalGuns and similar organizations, some big enough to influence the national groups (instead of the other way around). Naturally, people are more energized where they are genuinely part of the organization and not merely its contributors.

Then comes the internet. The mainstream media monopoly on information distribution is impaired, if not broken. Groups can communicate without paying postage for each communication. People have more ways to provide input; the top-down model becomes antiquated. It really is a new world, and the gun right movement was well-suited to adapt to it.