UCLA study of media bias

Is it just me, or is that study completely devoid of any actual point? The root assumption that they base everything on is just irrelevant. It doesn't matter how carefully they count it or what scale they use; they might as well be tallying hair color.

Fox News mentions al Qaeda an awful lot -- does that mean they "lean" terrorist? CNN mentioning the NAACP doesn't mean that their coverage is "liberal" if they're repeating Bush Administration press releases while doing so.

The media *is* biased, and in different conventional left/right directions at the same time. I subjectively find them all quite highly biased to the left when it comes to firearms, but they almost all lean the other direction in terms of political coverage.

I believe the real bias in the media is largely quite simple: the outlets reflect the ideology of their owners.