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AP reports on "slumping gun sales"
When gun sales are at record levels. Since it's not difficult to find hard data (background check numbers are reported monthly, and serve as a rough surrogate for sales, and total production is reported by ATF, albeit with a delay), it's interesting that the reporter gives no such data before proclaiming that conclusion.
Yes, Colt stopped making AR-15s -- because everyone else was making them. Yes, Ruger backed off some -- because it had been running its plants 24 hours a day, with three shifts of workers (It's always played the conservative hand in business dealings, and didn't want to expand the physical plant unless forced to do so).
What amused me was that I have been cleaning out a storage area (largely storing my papers) and had chuckling at finding a newspaper article from 1982, if I recall correctly, saying the same thing, that gun sales were falling and the industry was in trouble.
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The AP now ALWAYS and ONLY promotes an agenda. If there are facts advancing the agenda, they may be reported as news. If facts do not advance the agenda, new "facts" will be made up that do.
Colt still makes AR's, they just don't sell them to civilians at this time. Their AR's are priced out of most of the civilian market and the profit was not enough to justify keeping them in the pipeline. They probably also have enough government orders to keep their production lines busy for rifles but not for their handguns.
Let's compare the number of shrinking news outlets vs gun sales shall we?
As long as there is a Beto, a Bloomberg, or a Northam flapping his jaws, there will be gun sales. The industry may have to adjust its prices(as it has done), but the public will keep buying.