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Looking back on a bit of history
Back at the foundation of NRA-ILA, the leadership thought the argument that there was a constitutional right to arms could not be a winner: yes, WE believe that, but no one else does. (Not a surprising view, if the only way to judge public opinion was through the mass media, and remember we're talking 1978).
They commissioned a polling firm, Decision Making Information, to do a survey and find out WERE winnable arguments. Most of the data obtained were not surprising revelations. People were concerned about crime, favored locking criminals up, etc.. Then it came to Table 12. "Do you believe the Constitution of the United States gives you the right to keep and bear arms"? Yes: 87%.
We're weren't just talking in an echo-chamber of true believers!
UPDATE: Ah, Jimmy Carter. I have in my files somewhere the result of a Freedom of Info Act request, made decades go, relating to communications leading up to the 1980 election. I remember a memo from one staffer saying, essentially, someone is going to have to tell the antigun groups that we aren't going to do anything for them, and this must come from someone above my pay grade. Then there was Ted Kennedy, who was challenging Carter in the primaries. Handgun Control, Inc., which later became Brady Campaign, was pushing him to introduce a gun bill, and finally came out with a press conference saying he was going to do it ... which he got around to a week or two later. I interpreted that as -- even Kennedy didn't want to go public with a gun control bill at that point in time, and their press conference was a surprise move to push him into it. That may have been the point when the gun rights movement turned the corner. It wouldn't win them all, but the battle had turned from a retreat into at least a stalemate.
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Jimmy Carter adopted a gun control stance in 1978 after a certain study.
Percentage of Americans who answer Second Amendment gaurantees an individual right:
1978 DMI poll 87%
2002 ABCNews poll 73%
2008 USA Today poll 73% (prior to Heller decision)
2010 Harris Interactive poll 74% (prior to McDonald decision)
However, a January 25, 2012 Angus Reid Public Opinion poll indicates 85% view the Second Amendment as protecting an individual right, which is a very similar result to the 1978 poll.
It seems public opinion for an indiviudal right decreased after 1978 prior to Heller, and then such opinion increased after Heller.
Then again, these results may be due to bias in the poll questions and layout. I suspect there were many more polls not listed above that asked this question.