Brady pledge against student gun violence
"National distribution of the Student Pledge sends a message that is essential if we are to reverse the tide of violence in this country: that violence is neither inevitable nor an abstract force against which we are powerless." Gad, what meaningless words. "Distribution" of a piece of paper "sends a message" (I'd hope so, unless it were blank) that is "essential" (hardly) if we are to "reverse the tide of violence."
Apart from the consideration that a person who is not deterred by the thought of life in prison is not likely to be deterred by the thought of breaking a promise, the pledge only says that the signer will not "use a gun to settle a personal problem or dispute." Apparently the Campaign is perfectly OK with the signer using a knife, club, or fists to settle a "personal problem," which means it is hardly aimed at "violence."