Brady fundraising insight
The Chronicle of Philanthropy notes:
"Other charities that have changed their names have faced trouble.
Gifts to Handgun Control, the advocacy organization, dropped after it changed its name to the Brady Campaign to Prevent Gun Violence in 2001.
“Seven years later, we still use the old name on the outer envelope of our mailings because responses drop when we don’t,” said Mary Ester, the Brady Campaign’s director of development."