Brady Campaign puffs smoke regarding fundraising
Came across this by coincidence. The Sandy Hook massacre came on December 14, 2012. On January 14, 2013, Brady boasted that the incident had raised $5 million for it..
"The Brady Campaign to Prevent Gun Violence has raised about $5 million since late December, a spokeswoman for the group told POLITICO.... The cash influx came from previous supporters upping their contributions, new donors and old supporters coming back, said Deborah DeShong Reed.
The $5 million haul is close to double what the group pulled in 2010, according to the most recent tax documents available. That year, their total revenue was $2.8 million."
But if you look at Brady's IRS Form 990 report, its total fundraising for 2012 was $4.8 million, and for 2013 was $4.2 million. (That's gross: net would be those figures minus fundraising expenses of $1 million and $800,000 respectively). So the surge in funding Brady claimed was in fact more than it brought in total for either year in question. And the 2013 claim was that the cash had come in "since late December (2012)," but in fact 2013 saw a fundraising decline of 13%.