I have been wondering, since the Second Amendment group at OSU is now defunct, and Brady is selling its donor list, is VPC not far behind to being a dead organization. Considering the number of its studies that have been shown to be trash, its hard to imagine Joyce spending more money on it.

Correct me if I'm wrong, but isn't the term "gun deaths" itself promoting a logical fallicy?

It's like asking someone how many vehicles are in two 100 car parking lot and having the tell you there are 35 motorcycles in one and 5 motorcycles in the other - completely ignoring the 15 cars in the first and the 85 cars in the second.

Did you read it? I found it pretty much incoherent, and the section (in italics) is a complete non sequitur.

The American Association for Public Opinion Research defines the “margin of sampling error” (MOSE) as:

Basically, the margin of sampling error is the price you pay for not talking to everyone in your population group. The MOSE describes the range that the answer likely falls between if we had talked to everyone instead of just a sample.

In other words, deleting most of a dataset in their press release enabled VPC to “cherry-pick” data that “proved” their predetermined conclusion that firearms represent a negative value to society.