News from Ruger
Not too long ago, some antigun group (Violence Policy Center, most likely) was protesting that reports of record firearm sales couldn't be taken at face value, despite rather obvious indicators (record levels of background checks, record levels of Pittman-Robertson excise tax collections, etc). I just received a Ruger report: In 2011, they launched the Million Gun Challenge, seeking to become the first company to sell and ship a million guns in a year. They hit 1.25 million. The first quarter of 2012 saw earnings rise over 2011 by about 40%.