Over at the NPR blog, they're discussing Richard Feldman's new book, Ricochet, which criticizes NRA. Since the NPR blogger begins with the statement she first learned about NRA from Michael Moore's Bowling for Columbine, you can figure where it's going.
But I found one comment quite fascinating:
"My father quit the NRA despite being president of Savage Arms, a respected firearms manufacturers. He and industry peers founded SAAMI, the Sporting Arms and Ammunition Institute, so they could help write the 1968 gun control act in spite of the NRA's hysterical oppositon."